A Short History of
For 125 years, we have been
refreshing the world.
May 8. Coca‑Cola is created by
John S. Pemberton and served at
Jacobs’ Pharmacy. Nine drinks a
day are sold during this year.
Company accountant, Frank Robinson,
names the drink “Coca‑Cola,” and
thinking the two Cs would look well
in advertising, pens the famous
Spencerian script logo.
The rst newspaper ad appears
announcing Coca‑Cola as a
“Delicious and Refreshing Beverage.”
Coupons are rst used to
John Pemberton registers his
“Coca‑Cola Syrup and Extract”
label as a copyright with the
U.S. Patent Oce.
Asa Candler begins to acquire
personal control of the Coca‑Cola
formula and patents from John
Pemberton and his partners.
“Delicious and Refreshing”
Calendars are rst used for advertising
by Asa Candler. Note the ad for
ve, a mouthwash that
is also sold by Candler. After 1892,
he focuses his energies exclusively
Asa Candler, who began to acquire
The Coca‑Cola Company in 1888,
nalizes the purchase and incorporates
The Coca‑Cola Company as a Georgia
An advertising budget of $11,000
The Coca‑Cola Spencerian script
trademark is registered with the
U.S. Patent oce.
At the Company’s second annual
meeting, the rst dividend is paid
Asa Candler declares in the Annual
Report that Coca‑Cola is sold and
drunk in every state and territory in
the United States.
Soda fountain urns and clocks are rst
used for advertising purposes.
The rst building is erected for
the sole purpose of housing
The Coca‑Cola Company. It is quickly
outgrown as the Company moves to
larger quarters ve times in the next
The rights to bottle Coca‑Cola in
most of the United States are sold by
Asa Candler to Benjamin F. Thomas and
Joseph B. Whitehead of Chattanooga,
Tennessee, for $1. Chattanooga becomes
the rst city to bottle Coca‑Cola under
“A Delightful Summer or